My Oriri

My Oriri Store – Korean Skincare E-Commerce Role: Founder & Creative Director (End-to-End Execution)

Spearheaded the full-cycle launch of a niche Korean skincare e-commerce brand. Solely responsible for the entire business pipeline, including:

Branding & Identity: Designed the logo and established the visual brand language.

Operations: Managed product sourcing, inventory, and end-to-end supply chain.

Creative Production: Executed product photography, editing, and visual asset creation.

Growth & Strategy: Built the e-commerce sales funnel and managed social media marketing to drive traffic and conversion.